Why has the domestic-produced Ford Bronco become so popular? Some say it’s because of its profound cultural heritage, while others believe it’s due to its outstanding off-road capabilities. However, in my opinion, the reason why the Ford Bronco has gained popularity is mainly that it has brought the unique charm of American off-roading to the emerging domestic off-road market, conducting a precise "dimension reduction strike" on the nascent off-road trend in China.
Extraordinary Off-Road Performance
Since its birth in 1966, the Ford Bronco has created numerous legends. It has conquered and won the Baja track 32 times, which demonstrates its strength. You should know that the Baja 1000 is known as the "Super Devil Off-Road Race on the Earth’s Surface". Participating vehicles need to cross the Gobi Desert within 34 hours and complete a 1,000-mile (1,600-kilometer) race, with the shortest time taken to win. During this period, many participating vehicles will withdraw from the race halfway due to damage. This shows the extremely high requirements for the durability and performance of the vehicles. Therefore, when you find that the Ford Bronco is equipped with the Baja mode, it is undoubtedly paying tribute to this classic race. Looking at the current off-road models in the market, including some luxury models, most of them adopt a 2.0T engine, while the domestic Bronco comes standard with a 2.3T + 10AT, which is a highly valuable power system among off-road vehicles in the same price range. Despite a vehicle weight of 2.3 tons (Badlands Edition), the power is still very abundant, and the 10AT gearbox can reasonably manage the engine speed, and the fuel economy is also excellent. Whether it’s for urban commuting or off-road exploration, it can meet your power needs. In addition, the Ford Bronco is equipped with a rare 35-inch oversized original factory tire in the industry. The approach angle of the Badlands Edition model is 45°, the departure angle is 37°, the ramp breakover angle is 26°, the minimum ground clearance is 273mm, and the maximum wading depth is 850mm. Each data leads its peers. Not only that, the EMOD intelligent pre-loaded four-wheel drive system carried by the Ford Bronco switches more smoothly between two-wheel drive and four-wheel drive. Compared with the traditional适时 four-wheel drive, it adds an additional motor compression device, achieving faster self-locking and increasing the torque up to 1850N·m. The torque output is close to manual locking, and it can be called one of the most hardcore in intelligent locks. Coupled with the off-road crawl mode, off-road turning assistance, intelligent front anti-roll bar disconnection, and G.O.A.T. all-terrain mode, even off-road beginners can find their own fun.
The Only Open "Big Toy" in the Same Class
The reason why the Bronco can become the "big toy" in the off-road world lies in its unique modular design concept. But what is even more attractive about the Bronco is its attribute as a "big toy". With more than 20 detachable parts throughout the vehicle, it can become a convertible in seconds, just like a Lego toy! You can modify it as you like to create your own off-road vehicle. Moreover, the elaborately designed modification reserved interfaces of the Bronco model and the rich optional accessories in the official mall perfectly interpret its core concept of "unbounded playfulness". This not only saves players the trouble of disassembling body parts during later modifications but also eliminates potential safety hazards caused by complex wiring, ensuring a dual improvement in modification fun and safety performance.
